History of perfume trend evolution

In the 19920s and 1950s, women began to go out into society, becoming more free and independent, and pursuing romantic luxury. The improvement of perfume technology and the development of chemical synthetic raw materials have diversified the style of perfume.

In the 1950s, perfumes broke the convention of being reserved for grand occasions and men's perfumes became popular.

In the 1960s, the rise of the rebel trend, to abandon tradition as the fashion, the pursuit of equality, sexual liberation. Fragrance styles also shifted from luxury to freshness, with citrus flower fragrances becoming popular in the late 1960s.

In the 1970s, the social atmosphere pursued individual liberation, the feminist movement, the legalization of homosexuality, and the rise of new Romanticism. Fragrance style hundred put, in floral, fruity and men's fou Chi type have innovation and breakthrough, the fragrance tends to be elegant and delicate.

In the 1980s, with rapid economic growth, materialism, ostentatious displays became the mainstream. The perfume style turned to rich luxury, and perfume became a symbol of personal beauty and showing off status.

Rich to the 1990s, material consumerism began to fade, people began to reflect on the society, the pursuit of return to nature, simple life. Fragrance style from rich to fresh and light.

Nowadays, perfume is not only a kind of olfactory enjoyment, but also an expression of personality and emotion. You can choose different perfumes according to your own preferences, moods, occasions, etc., to show your style attitude.

Dingjin pays attention to the new trends of international body perfume, combines with the new trends of the Chinese perfume market and consumer demand, and provides valuable brand perfume, fragrance oil, perfume essence solutions for cooperative customers by means of exchanges and cooperation with domestic first-class expert teams, helping customers to achieve breakthroughs in business.

We are committed to providing you with the highest quality aromatic experience, which is why we carefully select the highest quality ingredients and utilize advanced technology in the production of our fragrances. Our products are free from harmful chemicals, gentle on the skin and under strict quality control to ensure that they provide you with superior scenting results and long-lasting fragrance.